Website Conversion Optimisation-Science Built From Testing
Friday, March 30th, 2012Your Whole Online Marketing Strategy needs to revolve around that simple fact.
Publishing Fundamentals:ABOVE THE FOLD IS PRIME REAL ESTATE We are absolutely bombarded with information in 2012, there seems to be a new advertising media popping up every week, from park benches to new strangely shaped vehicles that tow even stranger shaped trailers as ad hoardings to lcd tv screens at the gas station and many more weird and wonderful ideas to convey a commercial offering. On the internet studies have shown that the average window of opportunity to convert a web browser that has found your site through Google is 7 seconds and the eye path they are considering is an average of 4 inches deep. This may cause many people to despair and wonder how you can work with such a small window but the reality has 2 key factors: There are tried and tested methodologies Website Conversion Optimisation is a process NOT an event(ie it is an ongoing test and tweak situation not a set and leave) There are 3 major questions that every website browser is asking themselves when they land on your website: If you are addressing those basic questions in your content then you are already building a foundation of conversion success.
Here are 3 core considerations to position your offering at the next level: 1 The most important core factor is The Value Proposition that you are putting forward, this is based around your usp(unique selling points) and its relationship with solving the browsers problem. It is a fact that most businesses have not created a strong definable USP, many believe they have a usp but it is not differentiating them from their competition. 2. Every page of your website must focus on minimising the Call To action.
Keep it simple for the browser,dont confuse them with multiple forms,optins, phone numbers etc.
give them one clear next step. 3. An Extension of number 2 make the Action part of Call To Action clear.
Give them a simple form. A Phone number in Large font, an optin that requires the minimum information. A shopping cart that can be filled in less than 1 minute.There are ways to ask for a lot of information that make it easy for the prospect but a long multi step form or a huge shopping cart process is definitely not the right way forward. Once you have constructed your Clear Value Proposition,Created a Clear Call to Action and an Easy way of Transacting That Action You are then ready to start looking at the smaller detail of the job of Website Conversion Optimisation.
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Found At: (website conversion specialists) http://bit.ly/website-conversion-tactics

